I don’t know if
No Bar Codes should be described as a mini-small-press con or as an extension of the
London Underground Comic Stall that’s been running for the last few months but I’m certain that everyone who attended yesterday will tell you that it was a success. Situated in the heart of the culturally illuminated Camden (London, England), just the massive footfall alone suggested that, mathematically, it couldn’t fail. Statistically, every now and then, someone passing was going to stop and have a look.
The real ingredient to its success, however, was the atmosphere created by all of the exhibitors and the organizers. Because, unlike other events, exhibiting was so affordable and organizer
Oli Smith encouraged us to wander off to sample the local sites and leave the selling of our stock in the hands of other cartoonists occasionally, expectations became more social and the normal pressures that come with selling work that you’ve poured your heart and soul into alleviated.
Another ingenious idea, thanks to restricted space, was limiting exhibitors stock to four separate titles. I have over twice as many separate comics than that to sell but this rule forced me to think hard about what to take along and be more imaginative about what to offer. For example, I produced a
There’s No Time Like The Present Value Pack containing several parts of the story especially for the event which not only enabled me to make available all seven issues so far but also sold quite well.
My favourite moment was when a passer-by stopped and asked me what was going on. I explained who we were, what we did, the diverse range of material available and the overall high quality of it to which he thanked me and left, I thought, to continue on to his original destination. Half an hour later, he reappeared and bought a couple of things from our table.
Thanks to the organizers yesterday, particularly
Oli Smith who introduced people to each other, stood out on the street watching for strays and generally made us out-of-towners feel very welcome. There is talk of a second event taking place at the end of August. If so, I will almost certainly be there. In the meantime, Ollie continues to run the
London Underground Comic Stall every Saturday. If you’re in the area, I strongly suggest that you give the stall a visit, not because it deserves your support, but because you will want to have witnessed, at least once, something as vital and exciting as this in the early days.
pbrainey